Monday, May 7, 2007

SODEC Buzz

The media was abuzz with promotion for the Philippines' participation in the 16th Software Development Expo (SODEC) with articles from CITEM, Business World, PDI and Manila Bulletin.
As part of the media promotion for SODEC, Joseph Valdez, our Engineering Director was invited for a TV interview in David Celdran's Business Nightly at ANC last May 4. He was accompanied by Jun Lasco of Ayala Systems (ASTI). I was there to take some pictures/video and to provide support.

For IT people like me, appearing live in television could be a nerve-rattling experiance. Personally, I am always conscious of the camera and I am not comfortable being in the spotlight. It requires a lot of nerve and confidence to pull a dignified appearance. Also, as part of the preparation, we had a simulation of the interview before the show. Overall, I think their stint was a success. There were awkward moments but they managed to pull it off. Congratulations!

David Celdran is a real pro. I was impressed by his wit and his ability to bring out interesting talking points within the 15 minute interaction. I gathered his questions and will attempt to provide answers in my own words.

What kind of software is outsourced to the Philippines?

What are embedded systems?

Do you work on simple or complicated operations? What is the knowledge base?

As far as Philippine software is concerned, is there a particular niche that we can fill?

Is Japan looking at the Philippines or is the Philippines reaching out in the world?

What are the opportunities that make Japan a lucrative market?

How do you describe the Japanese market?

Is there anything else that make the Filipino competitive? How do we compete against software giants?

Do we have the supply of knowledge and engineers?

Are we now buying foreign companies to get a foothold on external markets?

What are your plans for participation in SODEC?

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